![]() In many ways, it isn’t a new phenomenon: coasting, clocking in-and-out while getting the bare minimum done, has long been a facet of the workplace. Quiet quitting has generated intense media attention, with mass coverage exploring the workplace trend. “They’re realising they’ve put in a lot more effort than their salary shows: no one should be driving themselves to burnout for a wage that causes personal stress or worry.” “I think a lot of people are fed up,” she says. To Gemma, quiet quitting has captured the zeitgeist: employees feel overworked and underpaid in the wake of the pandemic and amid the rising cost of living. “You're still performing your duties, but you're no longer subscribing to the hustle-culture mentality that work has to be your life the reality is it's not, and your worth as a person is not defined by your labour.” “You’re not outright quitting your job, but you’re quitting the idea of going above and beyond,” he explained. The phrase was popularised by user in a July 2022 video that now has 3.5 million views, spawning an online phenomenon. Gemma has ‘quiet quit’ her job, a move linked to a trend that first went viral on TikTok. I used to work so late that I didn’t have time for myself now, I close all work apps at 1800 on the dot.” “I used to be online hours before I started work now, I don’t log on until after 0900. “I think it’s quite clear my spark has gone, and I just get by doing the minimum,” she says. Instead, she chose to remain in her current role she performs her tasks, but has stopped going the extra mile. However, Gemma, whose full name is being withheld over career concerns, didn’t resign. ![]() “I was then expected to deliver big results on a tight deadline. “I opened my inbox to a load of negative emails from the company’s founder,” explains the London-based PR worker. On a recent Monday morning, Gemma, 25, finally decided she needed to overhaul her working life.
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